Advertising device



F. J. STEVENS.

ADVERTISING DEVICE.

APPLICATION FILED APR. 17. 1920.

L33f4753 Patented Oct. 311, 1922. 1 3SHEETSSHEE1 1.

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ADVERTISING DEVICE. APPLiCATION FILED APR. 17, 1920. 1,4335%. Patented0ct.31,1922.

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FRANK T. STEVEN$, OF SALT BERNARDINO, CALIFORNIA.

ADVERTISING DEVICE.

Application filed April 17,1920. Serial No. 374,702.

To all whom it may concern Be it known that I, FRANK J. STEVENS, acitizen of the United States, residing at San Bernardino, in the countyof San Bernardino and State of California, have invented certain new anduseful Improvements in an Advertising Device, of which the following isa specification.

This invention relates to advertising machines, and the primary objectof the invention is to provide an improvedadvertising device embodying aplurality of stationary advertisements and a plurahty of movableadvertisements, the movable advertisements being arranged in such amanner in relation to the stationary advertisements that attention willbe attracted to all of the advertisements.

Another object of the invention is the provision of an improved displayor advertising device having a plurality of stationary advertisingcards, a plurality of display windows arranged between certain of theadvertising cards, and a movable endless belt or ribbon having aplurality of advertisements associated therewith, arranged to movebehind the display window, the belt or ribbon being arranged in such amanner that the advertisement on the belt moves in different directionsbehind every other display window.

A further object of the invention is to provide an improved advertisingdevice embodying an endless belt having associated therewith a pluralityof advertisements, the belt being arranged to move in rear of aplurality of display windows, the belt being arranged in relation to thewindows in such a manner that only one face of the belt is used foradvertising matter.

A further object of the invention is the provision of an improvedadvertising devise which can be used for indoor and out door advertisingpurposes, the same including a body or cabinet having a hinged frontwall or closure carrying a plurality of stationary display cards, and aplurality of display windows, the cabinet having means associatedtherewith for moving an endless belt carrying advertisements in rear ofsaid display windows. 1

A" still further object of the invention is to provide an inexpensiveadvertising medium which will be durable and eflicient in use, one thatis simple and easy to manufacture, and one which can be placed upon themarket at a reasonable cost.

With these and other objects in view the invention consists in the novelconstruction, arrangement and formation of parts, as will be hereinaftermore specifically described, claimed and illustrated in the accompanyingdrawings, forming a part of thls specification, in which drawings:

Figure 1 is a front elevation of the improved display device.

Figure 2 the same.

' Figure 3 is a front elevation of the frame and rolls for supportingthe endless belt or ribbon, the same being shown removed from thecabinet.

Figure 4 is a longitudinal section through the frame and rolls taken onthe line 4l-4 of Figure 3, the display ribbon or belt be ing showntrained around the rolls and in section, and

Figure 5 is an enlarged fragmentary detail section through the frameshowing an elevation of one of the rolls.

Referring to the drawings in detail, wherein similar referencecharacters designate corresponding parts throughout the several views,the letter A indicates the improved display device, which inclrdes acabinet or the like B having a frame C associated therewith forsupporting a pluralitv of rotatable rollers D for guiding the endlessbelt or ribbon E. i

The cabinet B may be constructed of any preferred material and of anydesired shape or configuration, and as shown in the drawings includesthe rear wall 10, the side walls 11, and the hinged front wall Thehinged front wall 12 may be locked in closed position, if so desired. soas to prevent unauthorized persons from gaining access to the interiorof the cabinet. The hinged closure 12 is provided with a frame 13, whichis subdivided in a plurality of spaces 14 for the reception of cards 15bearing suitable advertisements by a plurality of transverse andlongitudinal cleats or bars 16 and 17. The longitudinally extending bars17 are arranged in parallel 'relationto'one another and to thelongitudinal side bars of the frame 18 as shown.

The longitudinal bars define three rows of advertising spaces and thecentral row is provided with a plurality ofdisplay winis a transversesection through I dows 18, 19, 20 and 21, which are arrangedintermediate the stationary display cards 15. A suitable glass is placedin front of the cards, so as to protect the same fromv desired manner,but the same is preferableformed of metal and moulded to provide therelatively long rear wall 22 and theside walls 23 and 24. The rearwall'22 and the side walls 23 and 24 are preferably formed of an openframe work arrangeinentso as to lighten the weight of the frame C and Isave material in the making thereof. The

side walls 23 and 24 are cast in such a man ner as to provide aplurality of spacedpairs of bearing arms 25, 26, 27 and 28 and thesespaced pairs of bearing arms rotatably support pairs of rollers 29, 30,31, and 32; The pairs of rollers 29, 30, 31 and 32 are arranged directlyin rear of the display windows 18, 19, 2O and21 and serve to guide thedisplay belt or ribbon E in rear of the said display windows; 7

The guide rollers D for the endless belt or ribbon E include the spacedpairs of rollers 29, 30, 31 and 32, and upper and lower rollers 33 and34, which form means for dividing the endless belt into a front run anda rear run. To make the advertising matter on the belt move inoppo'sitedirections behind the display windows'18, 19, 20 and 21, thebelt or ribbon E is brought back and forth, so that in certain of thedisplay windows the front run of the belt or ribbon E will be seen,while in other windows the rear run-of the belt or ribbon E will beseen. To deflect the course of the runs of the belt'or ribbon E aplurality of oppositely inclined rollers 36, 37, 38, 39, 40, '41, 42 and43 are provided. These rollers are mountedinsuitable bearings 44 carriedby the inner surface of the side walls 23 and24 ofthe-frame. The sidewall v23 is provided with a pair of spaced outstanding bearings 45,which rotatably supportt-he guide rollers 46; These bearings 45 arelocated adjacent to the transverse axis of the frame upon onesidethereof, while the wall 24 has arranged adjacent to and at one sideof the transverse axis a pair of spaced bearings 47 which rotatablysupport the guide rollers 48. The side walls 23 and 24 adjacent to theiropposite endsare also provided with bearings 49and 50, which rotatablysupport rollers 51 and 52. The

outer rollers of thepairs of rollers 29 and 32 are provided with pulleywheels 53 around which is adapted to be trained a suitable drive beltfor moving. the display belt or ribbon Therollersbfeach pair of rollers29 and32 are preferably driven by an electric motor which may be geareddown 'so that the belt or'ribbon E ,willmove atra relatively roller 52are formed slightly different so as to be i best adapted for the workwith which they are intended to be used, but all of the rollers are.substantially the same and include a body 55 and'a shaft 56which'has'its terminals mounted in the bearings. Also certain of therollers are provided with guard: flanges 57 to prevent the belt orribbon E from slipping off of the same and with nuts 58 which tendtospace the rollers from the bearings.

' The belt-or ribbon E may be formed of any preferred material, eitherof'tough paper or fabric, such as linen and the same is trained "aroundthe rollers D in the following manner. in following the ribbon E downthe frame, the same is trained over the pair of rollers29 and behind thewindow 18 and is then brought under the inclined roller 37 and twistedto the side of the frameand over the rollers 43 and to one sideof thedlsplay window 19 until the same reaches the inclined roller40 where thesame is threaded into the frame and under the roller40 and over therollers 31in rear of the display window 20 and then under the inclinedroller 41 and over the side roller 52 and over the incline roller 43 andunder the 34 and then up in front and around the spaced rollers 32' inrear of the display window 21. The beltthenezntends under the inclinedroller 42 and is brought toone side of the machine over the pairs ofrollers .46 to one side of the display window 20 and then undertheinclined guide roller 39 in front and over the pair of rollers 30 inrear of the display window 19 and then in rear of the guide roller38"and over the roller 51 and over the guide roller 36 and under theroller 33 back to the upper pair of rollers 29; To pick up the'slaclr inthe belt or'rihbon E belt tighteners 59 and 60 are arranged at theupperand lower end of the frame C and each 'of'the tighteners 59 and 60includes a pair of spaced arms 61 which are pivotally' secured-to theside walls 23 and 24 of the frame 0 as at 62. The outer terminals of thepairsofarms -61 carry rollers 63 which-engagei the inner face of thebelt. Suitable From the foregoing description, it can be seen that animproved display mechanism is provided in which a plurality of displaywindows are arranged intermediatethe stationary display cards, thedisplay windows having arranged in rear thereof a movable endless beltfor carrying suitable advertisemen s, the whole arrangement providing anovelty advertising device which will effectively attract the attentionof a passer by.

While only four display windows have been shown, it is to be understoodthat any number of the same maybe provided as de sired by increasing ordecreasing the length of the frame, and if so desired a plurality offrames may be provided and arranged side by side so that a row ofstationary advertisements will be provided and then a row of movableadvertisements.

Changes in details may be made without departing from the spirit orscope of the invention; but,

I claim:

1. An advertising device comprising a frame, a plurality of stationarydisplay cards arranged in the frame, a plurality of spaced displaywindows carried by the frames arranged intermediate the display cards, amovable display device disposed in rear of the display windows andarranged to move in opposite directions behind certain of said windows.

2. An advertising device comprising a frame, a plurality oflongitudinally extending rows of display cards arranged in the frame,the intermediate rows of display cards being arranged in spacedrelation, and a movable belt arranged in rear of said display cards andarranged to be seen through the spaces intermediate the display cards,and advertisements carried by said belt.

3. An advertising device comprising a plurality of .spaced stationaryadvertisements, a plurality of display windows arranged between theadvertisements, an endless belt having advertisements associatedtherewith and arranged in rear of the stationary advertisements, andguide rollers arranged to guide the front and rear runs of the belt infront of the display windows.

4, An advertising device comprising a plurality of display cards. aplurality of display windows arranged between the cards, an endless beltarranged in rear of the display cards and having advertisements thereon,and a plurality of guide rollers arranged to guide the front and rearruns of the belt by said display windows, certain of said guide rollersarranged in a horizontal plane and others at an angle to the horizontal,

In an advertising device, a frame, a plurality of pairs of spacedrollers carried by the frame, end rollers carried by the frame andarranged in rear of the pairs of spaced rollers, an endless belt trainedaround said rollers to move the front and rear runs of the belt inalignment with each other at spaced points.

6. In an advertising device, a frame, a plurality of pairs of spacedrollers carried by the frame, end rollers carried by the frame andarranged in rear of the first r011- ers, a plurality of oppositelyinclined guide rollers carried by the frame and arranged intermediatethe first mentioned rollers, and spaced rollers carried by the sides ofthe frame and arranged intermediate the in clined rollers, and anendless belt trained around said rollers.

7. In an advertising device, a frame including a rear wall and sidewalls, the side walls having a plurality of pairs of spaced bearingstherein, a plurality of pairs of spaced rollers carried by the bearingsand arranged intermediate the side walls, a pair of spaced rollerscarried by the side walls and arranged intermediate the same and in rearof the pairs of spaced rollers, oppositely inclined guide rollerscarried by the sides of the frame and arranged intermediate the same andin rear of the pairs of spaced rollers. and intermediate the secondmentioned rollers, and spaced rollers carried by the opposite faces ofthe side walls of the frame and arranged beyond the first mentionedrollers, and a guide belt trained around said rollers.

An exhibitor having sign openings to be viewed simultaneously, anendless exhibiting member, and means training different portions of themember for movement in different directions in exhibition positions atdifferent openings simultaneously.

9. An exhibitor having an endless exhibiting member and means operableto move portions thereof in opposite directions simultaneously insubstantially the same plane,

FRANK J. STEVENS.

